Maintaining an online presence
Introduction to Marketing
Digital Marketing
Green Marketing
The Business of Disinformation
Brand Awareness
Management in Marketing Communications
Consumer Behaviour
Brand Management
Foundations of Marketing: Essential Principles for Success
Foundation of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Foundation of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for […]
