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Business Management

Analytic Talent Acquisition: Mastering the Art and Science of Acquisition in the Modern Workplace

Author: Jurgen Deters

Edition: 1

$139

ISBN9788197469527

Publishing year : 2024

Description : Human decisions, especially in management and personnel selection, are based on making judgments about people analytically and intuitively. Yet in business and scientific contexts, judgments are expected to be based on a rational analysis rather than intuitions or emotions. Intuition is often seen as something mystical that should not be trusted and thus eliminated from human decision-making.

Our empirical and theoretical research shows that this is impossible when people are dealing with people. Instead, intuitions and emotions have significant power in the decision-making process. Neuroscience even shows that humans are incapable of switching off their emotions or intuitions when making decisions. Therefore, intuition and emotions as evolutionary achievements of human beings should be looked at more closely to use the wisdom they offer.

This book provides an insight into the current state of research on rational-analytical procedures in personnel selection and complements this with research on intuitions and emotions in personnel diagnostics.

By integrating scientifically verifiable rational-analytical decision-making procedures with the inner experiential knowledge of people, this book bridges two complementary ways of recognizing and making good decisions. It demonstrates how intuitions are developed and used in different fields of practice and cultures and how scientific research results from rational-analytical and intuitive-emotional selection procedures are successfully integrated by practitioners.

Ethical Practices in Business: Navigating the Moral Landscape of Modern Commerce

Author: Stephen Byars

Edition: 1

$119

ISBN :9788197469572

Publishing year :2024

Description : Designed to meet the scope and sequence of your atronomy course, This title is written in clear non-technical language, with the occasional touch of humor and a wide range of clarifying illustrations. It has many analogies drawn from everyday life to help non-science majors appreciate, on their own terms, what our modern exploration of the universe is revealing. The book can be used for either a one-semester or two-semester introductory course.

This title is written  according to new exploration and discoveries & also includes a significant amount of new art and images.

Data-Driven Decisions: Business Statistics for Strategic Insight

Author: Barbaba Illowsky

Edition: 1

$149

ISBN : 9788197469510

Publishing year : 2024

Description : Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.
Senior Contributing Authors
Alexander Holmes, The University of Oklahoma
Barbara Illowsky, De Anza College
Susan Dean, De Anza College
Contributing Authors
Kevin Hadley, Federal Reserve Bank of Kansas City

Entrepreneurship Excellence: The Entrepreneur's Guide to Success

Author: Michael Laverty

Edition: 1

$139

ISBN : 9788197469596

Publishing year : 2024

Description : This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. This Book aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

Statistical Insights for Business: Analyzing Data for Decision Making

Author: Sharon Kioko & Justin Marlowe

Edition: 1

$119

ISBN :  9788197510984

Publishing year : 2024

Description : Statistical Insights for Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace.

The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. This book includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Intellectual Assets : Navigating the World of Intellectual Property

Author: David Kline

Edition: 1

$119

ISBN : 9788197510953

Publishing year : 2024

Description : This text provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references.

Business Basics : An Introduction to the World of Commerce

Author: Lawrence Gitman

Edition: 1

$149

ISBN : 9788197510991

Publishing year : 2024

Description : Business Basics covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Macroeconomics Unveiled: Navigating the dynamics of Macroeconomics

Author: David Shapiro

Edition: 3

$139

ISBN : 9788197510946

Publishing year : 2024

Description: Macroeconomics Unveiled 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have also been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students.

A fuller list of changes made in this edition are described in the preface and the transition guide to help instructors transition to the third edition.

Microeconomic Insights: Understanding the Building Blocks of Economic Behaviour

Author: David Shapiro

Edition: 3

$139

ISBN : 9788197510908

Publishing year : 2024

Description : Microeconomics Insights 3e covers the scope and sequence of most one semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world applications. The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists.

A fuller list of changes made in this edition are described in the preface and the transition guide to help instructors transition to the third edition.

Mastering Financial Markets: Strategies for success in Complex world

Author: Matt Bakker

Edition: 1

$119

ISBN : 9788197510939

Publishing year : 2024

Description : We understand very little about the billions of dollars that flow throughout the world from migrants back to their home countries. In this rigorous and illuminating work, Matt Bakker, an economic sociologist, examines how these migrant remittances the resources of some of the world’s least affluent people have come to be seen in recent years as a fundamental contributor to development in the migrant-sending states of the Global South. This book analyzes how the connection between remittances and development was forged through the concrete political and intellectual practices of policy entrepreneurs within a variety of institutional settings, from national government agencies and international development organizations to nongovernmental policy foundations and think tanks.

Foundation of Finance: A Comprehensive Guide to Financial Principles

Author: Julie Dahlquist

Edition: 1

$139

ISBN : 9788197510960

Publishing year : 2024

Description : Designed to meet the scope and sequence of your course, Foundation of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution. 

Management Essentials: Principles for Leading and Succeeding in the Business World

Author: Stephen Heyslet

Edition: 1

$139

ISBN :  9788197510922

Publishing year : 2024

Description : Management Essentials is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Foundations of Marketing: Essential Principles for Success

Author: Dr. Maria Gomez Albrecht

Edition: 1

$139

ISBN : 9788197510977

Publishing year : 2024

Description : Foundation of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Foundation of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

Global Commerce: Navigating International Trade Dynamics

Author: Cameron Piercy

Edition: 1

$119

ISBN : 9788197510915

Publishing year : 2024

Description : The book provides a comprehensive approach to the assessment of the nature of exporting activity, combining well-established theoretical reasoning with empirical evidence, and also signalling important economic policy recommendations. It is suitable for a wide range of recipients, ranging from scholars and students, to policy-makers or local/regional authorities engaged in the process of designing/implementing regional policies. Regional authorities show more interest in export potential because globalisation makes the regional economies more open and vulnerable to external economic shocks. The international trade channel has become an important factor influencing the region’s economic performance, including dynamics and volatility of economic growth as well as labour market performance.

Due to economic transition and the accession to the EU, Poland’s regions have become more open than ever. For regions of both Poland and Spain (an EU country similar to Poland in terms of size and the number of administrative units), being part of the EU’s internal market with a free circulation of goods and capital – exerts competitive pressure, which can be regarded a stress test showing the regional adaptive capacity and competitiveness. Apart from the in-depth review of the regional export activity of Poland and Spain, the book also provides similar insights for Canada and Australia, in terms of their regional export performance and trade policy.

Rethinking Economics: Rethinking the Foundations of Prosperity

Author: Sam de Muijnck

Edition: 1

$129

ISBN : 9788197609671

Publishing year : 2024

Description : The Economy Studies project emerged from the worldwide movement to modernise economics education, spurred on by the global financial crisis of 2008, the climate crisis, and the COVID-19 pandemic. It envisions a wide variety of economics graduates and specialists, equipped with a broad toolkit, enabling them to collectively understand and help tackle the issues the world faces today.

This is a practical guide for (re-)designing economics courses and programs. Based on a clear conceptual framework and ten flexible building blocks, this handbook offers refreshing ideas and practical suggestions to stimulate student engagement and critical thinking across a wide range of courses.

Key features are:
– Adapting Existing Courses: Plug-and-play suggestions to improve existing economics courses with attention to institutions, history, values and practical skills.
– Teaching materials: A guide through the rapidly growing range of innovative textbooks and other teaching materials.
– Example Courses and Curricula: How to design pluralist, real-world economics education within the practical limits of time and resources.

Societal Sales: Mastering the Art of Social Selling for Modern Markets

Author: Stanislaw Uminski

Edition: 1

$129

ISBN : 

Publishing year : 2024

Description : The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management.

Organizational Behaviour & Dynamics

Author: J.Stewart Black

Edition: 1

$129

ISBN : 9788197609602

Publishing year : 2024

Description : The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management.

Digital Domination: Strategies for Thriving in the Online Marketplace

Author: Rochell Grayson

Edition: 1

$129

ISBN : 9788197609633

Publishing year : 2024

Description : Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Talent at the Core: Effective Human Resource Management Strategies

Author: Angela Dickson

Edition: 1

$129

ISBN : 9788197609626

Publishing year : 2024

Description : Talent at the core teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students’ careers and will give them a competitive advantage in the workplace.

This text also provides practical applications of theory relevant to today’s workplace. You won’t find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters.

Business Logistics: Strategies for Seamless Operations

Author: Osijek, Coatia

Edition: 1

$119

ISBN : 9788197609688

Publishing year : 2024

Description : This book covers the planning, organizing, and controlling of activities such as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling. It is specifically designed to help learners solve the actual problems that they will encounter in today’s market place. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities.

Beyond Borders: Logistics and Transport Management in a Globalized World

Author: Thomas Gassin & Nouf-Al-Iryani

Edition: 1

$99

ISBN : 9788197609695

Publishing year : 2024

Description : The book introduces an overview of the logistics and transport, the logistics and transport technology, transport of goods by road, rail freight transport, waterway transport of goods. Logistics transport is an important part of the social and economic activities, and also a necessary condition for production and consumption economic cycle, and also the requirements of political and military activities. As the requirements of Chinas plan to accelerate the vocational education, it has introduced and discussed comprehensively about the logistics transport activities from the roads, railways, waterways, aviation. Its main object is students in vocational education and has the following specific contents: various transport organization, handling, transport quality and cost, efficiency, assessment of effectiveness , transportation liability and insurance.

From Data to Decisions: Mastering Business Statistics for Success

Author: Alexander Holmes

Edition: 1

$149

ISBN : 9788197609640

Publishing year : 2024

Description : This text is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

Mastering Projects: Essential Strategies for Effective Project Management​

Author: Adrienne Watt

Edition: 1

$129

ISBN : 9788197609619

Publishing year : 2024

Description : This book covers the basics of project management. This includes the process of initiation, planning, execution, control, and closeout that all projects share.