Business Basics : An Introduction to the World of Commerce

Author: Lawrence J. Gitman

Paperback Price: $149.00

Paperback ISBN: 9788197510991

eBook Price: $298.00

eBook ISBN: 9789373918020

Publishing Year: 2025

Edition: 1

Categories: Business management

Description: Business Basics covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.